Hookup Culture

Hookup Culture and Women Empowering Hookup culture is sabotaging for ladies despite the fact that a few ladies guarantee that it engages them. This is so on the grounds that the frequencies that encompass it put ladies in danger of low confidence, discouragement, liquor addiction, and eating disorders.Advertising We will compose a custom paper test on Hookup Culture explicitly for you for just $16.05 $11/page Learn More Some ladies and women's activists may guarantee that hookup culture is acceptable on the grounds that it liberates them from chains of having connections. Be that as it may, most ladies with hookup experience later think twice about it since they feel undermined by the sexual experiences (Armstrong, Laura and Pula 2010). Why Hookup is more Common Now than Any other time in recent memory Hookups are more typical these days than any other time in recent memory since greater part of youngsters would prefer not to subscribe to genuine connections. This is on the grounds t hat they put a great deal of their time in vocation advancement. Accordingly, they take part in hookups since they dread contracting STDs and prior pregnancies. This is on the grounds that hookups help them to get sexual joys while diminishing its physical and enthusiastic dangers (Armstrong, Laura and Pula 2010). These days, youngsters particularly understudies esteem kinship more than sentiment and oral sex than intercourse as a result of its relative wellbeing. Youngsters Hooking-up Causes a Moral Panic No issue how engaging easygoing sex might be to some youngsters, it is dishonest and impacts on their lives adversely. Hookups empower moral debauchery for example a young lady stripping before young men. It acquaints youngsters with sex at prior ages in an easygoing setting. Moreover, it disintegrates sexual emotions and sensation which prompts low confidence consequently a conviction based frenzy. Is Sexual Interaction inside Relationships Preferable to Hook-ups? Sexual cooperat ion seeing someone is desirable over hookups. It brings more fulfillment and genuine physical and passionate delight. Ladies climax all the more regularly and experience significant levels of fulfillment than in hookups. This happens on the grounds that sex seeing someone utilizes sexual exercises that are helpful for accomplice climax and fulfillment. For example, investigate directed by England’s group uncovered that men get progressively worried about the climax of their lady friends than hookup accomplices where as ladies appear to be keen on satisfying their sweethearts and hookup partners.Advertising Looking for exposition on sexual orientation considers? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Sexual Double Standard among Men and Women with regards to Hooking up Yes. Sexual twofold standard exists in hookups and it ruins women’s hookup encounters. Men appreciate the benefits of sexual orientation prevalence or haughtiness when it comes over hookups. For example, men can lie with the same number of ladies as they could and this adds to their eminence and masculinity. Despite what might be expected, a lady who lays down with numerous men turns into a â€Å"ho† and she is viewed as inconsistent with other ladies. She is affronted and criticized by the way that ladies ought not rehearse sex outside connections. Sexual twofold standard influences ladies in hookups. This is the primary explanation they despite everything endure ravenous and damaging connections (Armstrong, Laura and Pula 2010). Connection between Hookup Culture and Same-Sex Relationship Hookup culture identify with same-sex relationship since it includes sexual incitement between accomplices of the equivalent sex. The accomplices experience sexual weights that they would feel on the off chance that they had genuine sex. Sex for this situation doesn't fill its proposed need but instead fills in as an apparatus for sexual delight without passionate responsibility. Besides, hookup culture portrayed in this article includes associating when hookup that likewise exist in same-sex connections (Armstrong, Laura and Pula 2010). Work refered to Armstrong, Elizabeth, Hamilton Laura and Pula England. â€Å" Is Hooking-up Bad for Young Women.† Contexts. American Sociological Association. Summer 2010. Web. n.d. This exposition on Hookup Culture was composed and presented by client Maginty to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; notwithstanding, you should refer to it appropriately. You can give your paper here.

The Mystery of the Stellar Sea Lion essays

The Mystery of the Stellar Sea Lion expositions A whole species is vanishing, and rapidly so far as that is concerned. Since the 1960s, around 94 percent of all Steller ocean lions have been executed off because of reasons ...counting contamination, climatic changes, marine trash, and infection so far without much of any result. Disappearing from Alaskan waters, and natural analysts not having an explanation regarding why, David Holthouse tells the secret exactly how it is, and exactly what we can do to help hinder the sequential killings of an animal varieties that has no significant motivation to cease to exist yet. With not many of these particular ocean lions left, a biological system is being harmed and thus, is harming guiltless marine-warm blooded creatures. Named after George Wilhelm Steller, the Steller Sea Lion was found route in 1742 during his journey around some cruel Alaskan waters. Generally, the range from the Gulf of Alaska to the Bering Sea and all around the Aleutian Islands has been the primary home to the Steller Sea Lion for a considerable length of time. From 1960 to 1989 the number of inhabitants in these ocean lions has diminished drastically from 140,000 right to 65,000 separately. Many, including organizers from the Alaska Department of Fish and Games Division of Wildlife Conservation, accept that individuals might be at the base of this issue, and that something staggeringly unnatural is causing this terrible story. Something some place is out of parity. Limited by both government and state level researchers, the reason for this mass has been left to business angling. Not really is it that business angler are getting the northern ocean lions, however that they are getting together all the fish and Pollock that these ocean lions live on. Not exclusively are the Steller Sea Lions the species gradually draining from earths surface, yet numerous other marine-well evolved creatures, as well, because of the huge business angling market that is adjusting the plenitude of key prey species in manners that make rummaging progressively hard for all t... <!

What Is Developmental Psychology Essay Topics?

What Is Developmental Psychology Essay Topics?It is common knowledge that there are various developmental psychology essay topics that one can choose from. However, the whole idea behind these topics is to help students learn important skills that they will need in the future. This is why it is so important to pick the best essay topic that will give them the most value.One of the best developmental topics is one that will be able to help students make a good and interesting topic that they will be able to write about. The term of this topic is called the informational essay. These types of essays are generally taken by students who want to write a brief story about themselves. When students learn how to write informational essays, they will also be able to write an effective and interesting story about themselves.In this type of topic, the student needs to get the teacher's attention on the first sentence. This is usually done by asking for the name of the teacher and introducing yo urself. This is also a great opportunity for students to introduce their personalities and how they have been able to succeed in their lives. The teacher will then be able to get an idea of what the student's personality and qualities are like.Another important developmental topic is that of developing positive feelings in the student. Many students will be in a condition where they do not know how to handle their emotions. These students need to learn how to express these feelings through writing so that the feelings can be expressed properly. For example, they can express their feelings by writing about a time that they felt something similar to sadness or disappointment.Finally, it is important for the student to give the writer's attention on the last sentence. This is to ensure that the student is able to make use of the words and ideas that they have used in the opening paragraph and to incorporate them into the body of the essay.To learn more about different developmental psy chology essay topics, students should look for tutors. Most universities provide this service. They will help students with the outline for their essay topics. They will also help the students with the preparation of the writing samples.As students go through the different developmental psychology essay topics, they will learn what type of topics they should write in their future essays. This is important for them to learn all the information about these topics so that they can be able to write about these topics properly in their future essays.

Philosophy of David Hume Essays - 1927 Words

The human brain starts working the moment you are born and never stops until you stand up to speak in public. –( George Jessel ). One can say or try and dissect the brain and try to figure what’s going on inside of it and that’s what Philosophers today try to accomplish, but a question can be raised from this. Why is that why must the brain be dissected? This question is raised for the simple fact that Philosophers really want to know what’s going on the human brain. This can also go back to â€Å"knowing† and believing in something that can be proven as a fact. We will also take a look into induction which is the process of deriving general principles from particular facts or instances, and generalization the act or process of perceiving†¦show more content†¦The two general problems posed by Hume is how do we, as human beings, form opinions about certain issues that we may or may have not personally observed. The second part of his argu ment questions various people that have drawn conclusions from something they haven’t seen. In the article, Hume rarely refers to this particular issue as induction; he uses the term generalization a lot to discuss the topic. This issue has been around for a very long time looking back into our world’s storied history. We look at our observations in the past to sometimes speculate things that we will see in the future. For example, all of our life’s we have only seen one particular type of species of squirrels. This is the typical brown squirrel that one would see on a daily basis. Everywhere and every time someone mentions a squirrel you would envision something brown. You wouldn’t think that it was any way possible for there to be another type/color squirrel. This â€Å"assumption† was believed to be true for a long time until someone discovered a black squirrel and also a gray squirrel which proved those initial thoughts to be in correct. Therefore there statement was invalid about squirrels, so we can see that this is something that can happen on a day to day basis. Another great point that arises from Hume is that all events in the future will be as they were in the past. This idea is only trueShow MoreRelatedDavid Hume Philosophy1172 Words   |  5 PagesDavid Hume, the Scottish philosopher, is recognized for his â€Å"philosophical empiricism and skepticism†. Of course, it is not all that surprising that an educated man, such as David Hume, would attempt to explain the human condition through experience, considering the fact that Hume lived during the Enlightenment period; a period during which science and reason dominated the world of thought. In his autobiography, My Own Life, the Scottish philosopher, takes notice of the fact that even women wereRead MoreDavid Hume ´s Philosophy Essay875 Words   |  4 Pages Hume’s Epistemology David Hume was a Scottish philosopher known for his ideas of skepticism and empiricism. Hume strived to better develop John Locke’s idea of empiricism by using a scientific study of our own human nature. We cannot lean on common sense to exemplify human conduct without offering any clarification to the subject. In other words, Hume says that since human beings do, as a matter of fact, live and function in this world, observation of how humans do so is imminent. The primaryRead MoreThis semester we have been studying various philosophers, and from those philosophers only one has1000 Words   |  4 Pagesphilosophers only one has been able to get ethics right and that would be David Hume. David Hume presents a very compelling argument to previous philosophers like St. Thomas Aquinas and St. Augustine who tie their ethics to God, and in which Hume says we don’t need God to be ethical. David Hume goes on arguing that all humans have emotions and since we have emotions we s hould act on them instead of suppressing them. Another argument Hume presents is the way we are judged by our actions and how our actionsRead MoreComparing David Hume and Immanuel Kant Essay1356 Words   |  6 PagesComparing David Hume and Immanuel Kant David Hume and Immanuel Kant each made a significant break from other theorists in putting forward a morality that doesn’t require a higher being or god, for a man to recognize his moral duty. Although Hume and Kant shared some basic principals they differed on their view of morality. In comparing the different views on human will and the maxims established to determine moral worth by David Hume and Immanuel Kant, I find their theories on morality have someRead MoreKant And David Hume Views On The Matter1457 Words   |  6 Pagesthat lead to an individual to both reason and feel some sort of emotion. Objectively speaking, there is a no fine line between reasoning and how one feels, however there seems to be a distinct difference between the philosophers Immanuel Kant and David Hume views on the matter. Both are life changing philosophers with very opposing views. One sees the feelings in human nature while the other seems to see nothing but rationality. One can argue both ar e used but according to these two there is only oneRead MoreThe Philosophical Issue Of Knowledge1237 Words   |  5 Pagessuch as David Hume and Rene Descartes. This paper focuses on a philosophical issue: how we acquire knowledge, the philosophers who explored and talked about it, the concerns available and our present view on the current issue. Knowledge is having information, skills, facts and expertise regarding a particular concern or the world at general that increases the faculty of human beings. Well, in philosophy, Epistemology is the process by which knowledge is acquired. The two philosophers, Hume and DescartesRead MoreThe Inspiration of the Declaration of Independence1203 Words   |  5 Pagesin our American history. To really understand what influenced Thomas Jefferson, we must understand some of the men who inspired him when creating this document. Its also important for us to understand the philosophies these men went by, and why Thomas Jefferson wanted incorporate their philosophies in his grand ideas. We also need to understand what was happening at the time when the Declaration was written. These are all questions that we are going to dive into to understand why Thomas Jefferson wroteRead More Age of reason Essay1294 Words   |  6 Pagesopinions (Sartre4). David Hume was born in Edinburgh, Scotland on Ma y 7, 1711. Educated at home and then at the University of Edinburgh; here he studies law but then decides to pursue an independent study of his own ideas (Sartre 132). nbsp;nbsp;nbsp;nbsp;nbsp;From 1734 to 1737 Hume was busy writing his book, A Treatise of Human Nature, which talked about the problems of thoughtful philosophy (Hampshire 105). However, the public ignored this important piece of work making Hume feel like he wasRead MorePersonal Identity : David Hume1133 Words   |  5 Pagesidentity is a concept within philosophy that has persisted throughout its history. In the eighteenth century this problem came to a head. David Hume dedicated a portion of his philosophy in the attempts to finally put what he saw as a fallacious claim concerning the soul to rest. In the skeptical wake of Hume, German idealist, beginning with Immanuel Kant, were left with a variety of epistemic and metaphysical problems, the least of which was personal identity. David Hume was a Scottish empiricistRead MoreDescartes and Hume: A Look at Skepticism and Finding Stability915 Words   |  4 Pagesfor something to be considered a true piece of knowledge, that â€Å"knowledge must have a certain stability,† (Cottingham 21). In his work, Meditations on First Philosophy, Descartes concludes that in order to achieve this stability, he must start at the foundations for all of his opinions and find the basis of doubt in each of them. David Hume, however, holds a different position on skepticism in his work An Enquiry concerning Human Understanding, for he criticizes Descartes’ claim because â€Å"‘it is impossible

Robins, Chatterjee, And Canda Described Erik Erikson Was

Robins, Chatterjee, and Canda described Erik Erikson was a forward-thinking psychologist who proposed one of the first stage theories of development that spanned birth to death. They shared that Erikson used Freud’s stages of psychosexual development as a starting point for his theory then expanded the stages to include development past the age of childhood. His theoretical model hinges on the resolution of tasks during each of his eight stages of development and rests on the assumption that a successful resolution results in a healthy ego development. Erikson basically felt that a person developed one stage successfully, or unsuccessfully, before delving into the next stage. A successful resolution of each stage was needed for the next†¦show more content†¦This sense of mistrust would be the first thing that the young child developed, based on the lack of adequate and appropriate caregiving. There are many life experiences that could impact how a child develops or do es not develop a sense of trust. One thing to consider is the level of parental neglect that is present when the infant is starting to develop a sense of trust. A parent that does not cue into their child s needs is less likely to meet those needs. This parent might be struggling with some type of mental illness such as post-partum depression or possibly abuse drugs. A substance using parent is one that might have a negative impact on the development of trust. When a parent is under the influence they are more likely to neglect diaper changes, cues for attention, or miss a feeding. One story made headlines not long ago about the discovery of a small child’s body. The child died of starvation after the mother overdosed in the house and died herself. When a parent is using drugs they are in an altered state, possibly passed out. They may not hear the child crying or could possibly yell or otherwise harm the child. Either instance mentioned could result in that child giving up hope that their needs are going to be met and foster that sense of mistrust. Erikson’s Autonomy Verses Shame and Doubt Erikson’s second stage of development takes place during an age span that would typically be associated with

Marcus Buckingham Ashley Goodall Management-Myassignmenthelp.Com

Question: Discuss About The Marcus Buckingham Ashley Goodall Management? Answer: Introducation The article and the two unit videos talk about the role of HR, its dynamics and factors contributing to its effectiveness in organizational success. The fundamental similarity cutting across the three materials is that HR is critical for any organizations. It plays a significant role in helping the firm have the right workforce, policies and strategies that are supportive of achieving the set goals and objectives. Additionally, they both agree that the HR should not be administrative-oriented. The HR department should be a source of innovation of strategies outside the conventional roles such as recruiting. The materials also universally agree that the HR department should be at the forefront in understanding labor marketing trends and help the organization cope accordingly. Human Resource Discussion Forum One notable difference is the approach to modern HR functions. Capelli (2015) points out that HR profession cannot be like accounting which is guided by universal principles. HR functions have to be guided by the prevailing needs within the organization. On the other hand, What CEOs Want From HR Professionals asserts that there are universal traits and principles that HR professionals have to exhibit and which have to be the basis of their practice. Hiring Human Resource Professionals also gives a different perspective of the same by arguing that HR professionals execute their work in line with their skills, expertise and experience. One interesting concept I have learnt is that in 1920s, many small companies went under in the advent of the death of their CEOs since they could not be replaced! References Cappelli, Auditing, Marcus Buckingham Ashley Goodall, McCord, P. (2015, July 06). Why We Love to Hate HR...and What HR Can Do About It. Retrieved September 17, 2017, from https://hbr.org/2015/07/why-we-love-to-hate-hr-and-what-hr-can-do-about-it (2011, November 23). What CEOs want from HR. Retrieved September 17, 2017, from https://www.youtube.com/watch?v=iXdud_roXlE

Martin Luther King Jr. Essays (195 words) - Martin Luther King, Sr.

Martin Luther King Jr. Martin Luther King, Jr., (January 15, 1929-April 4, 1968) was born Michael Luther King, Jr., but later had his name changed to Martin. His grandfather began the family's long tenure as pastors of the Ebenezer Baptist Church in Atlanta, serving from 1914 to 1931; his father has served from then until the present, and from 1960 until his death Martin Luther acted as co-pastor. Martin Luther attended segregated public schools in Georgia, graduating from high school at the age of fifteen; he received the B. A. degree in 1948 from Morehouse College, a distinguished Negro* institution of Atlanta from which both his father and grandfather had graduated. After three years of theological study at Crozer Theological Seminary in Pennsylvania where he was elected president of a predominantly white senior class, he was awarded the B.D. in 1951. With a fellowship won at Crozer, he enrolled in graduate studies at Boston University, completing his residence for the doctorate in 1953 and receiving th e degree in 1955. In Boston he met and married Coretta Scott, a young woman of uncommon intellectual and artistic attainments. Two sons and two daughters were born into the family

privacy in America essays

privacy in America essays After viewing Enemy of the State, one can not help but feel vulnerable to the technological advances of our government. However, most Americans find it difficult to believe that they are being watched by agents of the United States government. When Americans do accept that their privacy is being invaded, they assume that only the United States government, or rich and powerful companies are responsible, yet with todays technology your next door neighbor could be listening. Americans believe that the right to privacy is a natural God given right, and that every American has the right to be left alone. Unfortunately, there are some individuals, usually labeled as terrorists, who would threaten the stability, and safety of America. Because of these select few the privacy of many must be compromised, and due to this compromise there is now controversy. Americans want to feel safe within their borders, free from foreign violence and terrorists attacks. We want our government to provide pro tection and security, however, with this protection we must be willing to surrender a certain amount of our privacy. The surrendering of our privacy brings about a debate, how much information does our government need. Americans have acknowledged and accepted that terrorism is a growing concern in our country, and that the United States government must utilize every possible option when battling this newest and deadliest foe. Terrorism poses a serious threat, requiring a serious government response. From 1990-1997 there have been 25 incidents of terrorism on U.S. soil, with two incidents occurring in 1997 (Center 1). Technology, Americas ally in the cold war has become the nations greatest national security vulnerability. Weapons of mass destruction may soon fall into the hands of terrorists, if they have not already (Thomas 78). The National Security Agency (NSA sometimes known as No Such Agency), claims it is rescuing...

A Report Into Consumer Behavioural Theory

Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line. A Report Into Consumer Behavioural Theory Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.

IT - Operation Aurora Research Paper Example | Topics and Well Written Essays - 1500 words

IT - Operation Aurora - Research Paper Example This cyber security and the increasing cyber crime had been the greatest concern for the present as well as for the future generation. A study made in the year 2003 in the United States of America revealed that 31 percent of the respondents considered this cyber security as the second most concern after the misappropriation of the individual assets. Moreover over 15 percent among the respondents have experienced the threat of cyber security in the last two years facing a loss which most of them could not quantify in actual. However on an average measurement of the total financial cost for the last two years incurred in cyber crime valued to be about 812,318, US dollars (Smith, Grabosky, & Urbas, 2004, p. 15). Thus the paper focus on cyber security with the main focuses on Operation Aurora. Type of breach Viruses in the computer system, defacement or the alteration of the websites along with system crashes and redirection or even misappropriation of the resources of the system are som e of the breaches generally reported in regards to the cyber security (Smith, Grabosky, an Urbas, 2004, p. 15). Morgan Stanley underwent a "sensitive breach" where hackers attempted to enter its complex for six months, starting from June 2009 (Rashid, 2011). Circumstances of the occurrence of breach Operation Aurora is a large scale hacking that victimized even Google and Morgan Stanley along with about 200 other companies with most of their identities not yet revealed. They had made the breach occurring in Google public in the month of January 2010. However they kept the hacking of the company of DuPont secret. Fear of the affect on the investors of the company in revealing the hacking or the breach was the reason behind the secrecy maintained by the company to the public. The seriousness of the issue of this cyber hacking forced the white house in engaging a senate task force for reporting and investigating in the security issues of this cyber world. The recent trend of the online attacks in targeting the renowned international companies reveals the cyber insecurity of the corporate world. In order to prevent the dangerous trend from persisting and even increasing the companies have to undertake own initiative in ensuring steps for the security of their own data served online. According to the Whitehouse, theft and piracy are engaging in the transfer of wealth that is the biggest in the planet history and the victim companies stands on the ultimate losing end. Another incident of an attack launched in the year 2009 that had the Chinese base had targeted the energy companies. The security firm of McAfee reported the attack named as â€Å"Night Dragon†. However the identity of the targeted company was not disclosed by the report published by McAfee. But the emails of the company of HBGary Federal had with it the lists of the name of the targeted companies. According to the lists the companies were Exxon Mobil, Royal Dutch Shell, General Electric, Marath on oil along with ConocoPhillips and BP. (Liebowitz, 2011) Operation Aurora even imposes a break in the network security of the bank, Morgan Stanley. A company of cyber security working with the corporate bank had their very sensitive email stolen which indicates the experience of the hacking of the ‘China based hackers’

Day in the ife of counselor, psychologist & social worker Essay

Day in the ife of counselor, psychologist & social worker - Essay Example The paper will also study the educational qualifications, licensure requirements, skills and techniques that professionals in these fields regularly incorporate into their practice. A counselor is a human service professional that assists people get more out of life by overcoming challenges and difficulty. A counselor is a trained and accredited professional who renders developmental, emotive and mental support to clients. Counselors build a healthy relationship with clients and formulate problem-solving approaches to resolve the problem facing a client. The counseling field is diverse with counselors specializing in rehabilitation, career assistance, mental health, or marriage (Price, 2015). Counselors can work privately, under the government, in academic circles or in medical facilities. A counselor has to fulfill a prerequisite for an Associate or Bachelor’s degree in liberal arts major. After completion of the Bachelor’s degree, the counselor pursues a Master’s degree in a counseling module. A counselor can undertake an advanced degree such as a doctorate in a specialty subject. A Bachelor’s degree is an essential requirement for basic counseling and life coaching. The Bachelor’s degree introduces the counselor to a wide range of counseling fields from which they can choose a field that suits their career objectives. Advanced counseling fields such as psychoanalysis require a doctorate or PhD qualification. A degree in psychology is a beneficial addition to the educational qualifications of a counselor (Gladding, 2012). Counselors will also undergo specialty training in the organizations that provide counseling services. Counseling training programs held in developing counseling skills and offers mentoring for more experienced counselors. Counselors undertake practicums that equip them with knowledge about treatment modalities (Price, 2015). During the training, the

Switched Networks :: essays research papers

Switched Networks   Ã‚  Ã‚  Ã‚  Ã‚   Networks are getting more and more popular, and because of this more people use them, which slows them down. Networks in the future will need to have enough bandwidth to support applications, like multimedia, witch require larger bandwidth. Switching will change the way networks are designed. These changes will maximize productivity.   Ã‚  Ã‚  Ã‚  Ã‚  Switching technology is increasing the efficiency and speed of networks. This technology is making current systems more powerful. Many networks are experiencing bandwidth shortages. There are several reasons for this including: an increase in traffic, because networks have so many users, Amount of data between client/server applications, and the inefficient traffic patterns of most networks.   Ã‚  Ã‚  Ã‚  Ã‚  Switching directs network traffic in a very efficient manner. It sends information directly from the port of origin directly to its destination port. Switching increases network performance, enhances flexibility and eases moves, add-ons and changes. One of the benefits of switching is that it maintains a direct line of communication between two ports, and maintains multiple simultaneous links between various ports. It reduces network traffic by reducing media sharing. This technology has some benefits over ethernet routed networks. First, a 10 Mbps or 100 Mbps shared media can be changed to 10 Mbps or 100 Mbps of dedicated bandwidth. Routers have many devices attached to their ports, sharing the bandwidth. Switches let you to connect either a shared segment of bandwidth (workgroup) or a dedicated one (server) to each port. Second, this can be done without changing any software or hardware already on the workstations Finally, a switch installation is less complex than a bridge/router configuration. A ethernet LAN runs at 10 Mbps. Stations attach through a hub or repeater. Every station can receive transmissions from all of the stations, but only in a half-duplex. This means that stations cannot send and receive data simultaneously. In a ethernet network only one packet can transmit at one time, this is what slows down networks. The bridge, the router and the switch, all attempt to reduce transmission time to increase performance. A two-port bridge splits a network into two physical segments and only lets a transmission cross if its destination is on the other side. It also will only move a packet to the other side if it is necessary. This reduces network traffic because traffic on one side stays local. Routers link multiple networks together. It maintains the flow of traffic and routes data to the network that it must go to.

Health and Safety Problems in Rio de Janeiro

There are many health and safety problems that people in Rio de Janeiro are currently facing today. Probably one of the main problems that Rio has is its large crime rate. Rio de Janeiro has been known for its high crime rate by the State Department for the past 25 years. Crime statistics continues to be critically high and rising levels of crimes in the city of Rio de Janeiro are indicative of organized crime units. They are dealing with categories of rape, theft, gangs, drug abuses and kidnapping.Many different kinds of robberies are held in the city, especially street robberies and even robbery in your vehicle during the night. It is even difficult for tourists to come visit Rio de Janeiro because of the high crimes rates. Many tourists have experienced or seen both robbery and fraud in the city. Some even experienced rape. On April 3rd , 2012 an American woman visiting Brazil with her boyfriend was raped and beaten by 3 men onboard a bus. There should be a stricter system of law r rather have the government pass a new law regarding the issues of these crimes.That would help the city of Rio to reduce the crimes happening there. Rio de Janeiro has been known for having many slums in the city, and these areas are called favelas. Rios favelas have been statistically the center of high crimes rates. Since the 1980s, nearly every Rio favela was controlled by violent drug gangs or criminal organizations. Rio de Janeiro has over 1,000 favelas. At one point, the favelas were the home of the most wanted man in the city of Rio de Janeiro.There were many drug gangs and many people walking in the streets armed with weapons, fearing neither the police nor the government. Innocent people living in the area were afraid of the gangs. There were also many robberies and rape in the slums. In order to take care of the crime problem in their slums they established what is known as the Favela Pacification Program (FPP) first introduced in November 2008. It recruited thousands of police to secure and watch over almost every part of Rio's favelas.They established permanent presence called Unidade de Policia Pacificadora (UPP). Police took care and arrested violent drug gangs and even had the most known gangs in the slums in their custody. Because of this they were able to reduce the crime rates drastically in Rio de Janeiro. Another result of the UPPS formation is the decline of homicide rates in the city. Since 2005, homicides in the state and city of Rio de Janeiro have declined over 50 percent in real numbers and in the homicide rate.The homicide rate in the ity of Rio de Janeiro has dropped dramatically from 42 homicides per 100,000 in 2005 to 24 homicides per 100,000 in 2012. Another health issue in Rio de Janeiro is the infant mortality rate. In Rio de Janeiro the rate varies greatly from region to region. In 2008, the citys overall average was 19 deaths for every 1,000 live births until 12 months old. Barra da TiJuca, a richer neighborhood in Rio reco rded 6 deaths per 1,000 live births while another town in Rio has a rate of 21 deaths per 1,000 births. This shows the difference between the rich and the poor areas of Rio.As for prenatal care for pregnant women in Rio, only 32% of women met the target of seven visits during pregnancy. The lack of prenatal care reflects the high percentage of infant mortality. To help with the issues of infant mortality rate, Rio should issue more health centers for women or people in need of health care, especially in the slums ot Rio. Not many people can attord medical care so it would help the people to have mini health centers around their neighborhood. Women would better be able to come for checkups during pregnancy.

Reasons Of Indoor Air Pollution - Free Essay Example

Sample details Pages: 3 Words: 1003 Downloads: 5 Date added: 2019/04/15 Category Ecology Essay Level High school Tags: Air Pollution Essay Pollution Essay Did you like this example? Air pollution is a big enough problem due to the pollution cars and factories put out, en indoors. as well as pollution humans cause. A problem that has been forming and growing for decades now, is the type of pollution that happens indoors. Humans and household appliances, are the source of the issue. The more implements that can be found in houses, the more pollution that be could be happening. But there are different kinds of air pollution. Cooking foods improperly or with more of an ingredient, example, cooking oil, can cause pollution in household air. Especially if grilling or frying said meals, this can be present. Using stoves or open fires as well can produce toxic fumes that mix with the air, which can be dangerous for human lungs and even animals. These run and feed off of chemical elements like kerosene, biomass, and coal. Even matter such animal manure or crop waste , they can burn off. 3 billion people use or prepare food using bad methods that increase the air being polluted. Don’t waste time! Our writers will create an original "Reasons Of Indoor Air Pollution" essay for you Create order Products that contain harmful chemicals like oven and dryer cleaners, floor polish, paint thinners, and grease, dust removers. Even pleasure products such as hairspray and art/craft supplies contain or are made up of complete chemicals. They can harm or even mean death if breathed, ingested, come into any physical contact, externally or internally. Although one human may react or respond more than one way, depending on their immune system or how their body may handle the reaction. Also can vary on how much of said chemicals they were exposed to or inhaled. Birth defects can occur in babies whose mother maye have had connection to these unsafe ingredients, like found in hairspray. Smoking tobacco yourself is bad enough, especially without having to breathe or inhale secondhand smoke from another person smoking tobacco. Smoking is both a danger to humans, but to the air that keeps us alive. Secondhand smoke is a well known issue that plays a huge part in air pollution itself, as it does indoor air pollution. Frequent and severe asthma attacks for peoples who have and can develop Asthma from secondhand smoke. Pollution from cigarettes is, 10 times greater than the pollution from diesel car exhaust. Lung cancer can not just happen in adults who have smoked, but who have never even picked up a cigarette in their life. Just breathing in the the smoke they have breathed,then your breathing it in for the second time, even more awful. Polishes and Varnishes such as furniture polish/varnish can be one of the main accounts and cause of indoor pollution. The chemicals is these products for cleaning and touching up furniture can be dangerous. Especially if too much is used and is allowed to rise and fester in the air. Face, eyes, and body, meaning keep them away from coming in contact with your face, eyes, or body. Volatile Organic Compound(VOC), stopped being manufactured since January 1st of 2010. Sales discontinued the following year, January 1st, 2011. Lead can be another #1 cause of the air and its pollution happening. It is a natural element of the earth that can be found. Major problem with using lead in manufacturing products for inside use, is there is no secure or safe amount of exposure to lead. Lead-related effects that come with being exposed to too much lead are irreversible, meaning the damage that could or may occur. Added to as much as gasoline, paints, water pipes, ceramic glazers, and even manure, in United States past history. We, the people of earth, have been, as early as the 1970s, to eliminate the use of lead in gasoline and paints, reducing the level of air pollution that may or has happened from those alone. Paints especially, because in houses in America, built before 1978, there is evidence of lead in older paints. But going back to today, if paint can be left unchanged by humans and just kept up and the condition t should be, makes lead in paints as hazardous to our health and well being. It is when paint o n houses and barns, when the coats of paint are not repainted for while, as in years, is when it becomes an issue of health. Left chipped, declining, an fading, is when the paint on the walls, roof, and floors, dust comes of this condition. This dust, chips, or even particles that are floating, mixing in with the air, is when you can inhale it and can become a matter of life or death. Especially if there is a huge quantity of it just lying around, molding and deteriorating. Asbestos used in the building of houses, definitely one of the number one killers of fresh, clean, pure air. The name Asbestos is the name for fibrous minerals, that are common in nature. Before the awareness of the damage Asbestos can do, is was produced all around the U.S. in supplies for the building of houses common products for the average consumer. Products or building materials containing Asbestos are- insulation, fireproofing, acoustical materials and floor tiles. Research, coming straight from scientists who do studies such as this, say the fibers that are asbestos normally cause problems with breathing and diseases such as cancer. Since these fibers can become particles in the air, they can remain in the for a long time, making being around anything involving Asbestos, dangerous to ones health. Especially if these fibers get trapped in your lungs from inhaling the air that is full of these particles. Asbestos causes diseases such as Lung Cancer and Mesothelioma, a deadly ca ncer of or surrounding thin linings around your lungs and organs. The following reasons and causes for pollution of air indoors is why you always be sure of what you bring into your house and out of your house, or anywhere you go that is indoors. Also, to know when your house was built, and if it was built before they stopped the use of Asbestos for building and the insulation.