A Report Into Consumer Behavioural Theory

Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line. A Report Into Consumer Behavioural Theory Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.

IT - Operation Aurora Research Paper Example | Topics and Well Written Essays - 1500 words

IT - Operation Aurora - Research Paper Example This cyber security and the increasing cyber crime had been the greatest concern for the present as well as for the future generation. A study made in the year 2003 in the United States of America revealed that 31 percent of the respondents considered this cyber security as the second most concern after the misappropriation of the individual assets. Moreover over 15 percent among the respondents have experienced the threat of cyber security in the last two years facing a loss which most of them could not quantify in actual. However on an average measurement of the total financial cost for the last two years incurred in cyber crime valued to be about 812,318, US dollars (Smith, Grabosky, & Urbas, 2004, p. 15). Thus the paper focus on cyber security with the main focuses on Operation Aurora. Type of breach Viruses in the computer system, defacement or the alteration of the websites along with system crashes and redirection or even misappropriation of the resources of the system are som e of the breaches generally reported in regards to the cyber security (Smith, Grabosky, an Urbas, 2004, p. 15). Morgan Stanley underwent a "sensitive breach" where hackers attempted to enter its complex for six months, starting from June 2009 (Rashid, 2011). Circumstances of the occurrence of breach Operation Aurora is a large scale hacking that victimized even Google and Morgan Stanley along with about 200 other companies with most of their identities not yet revealed. They had made the breach occurring in Google public in the month of January 2010. However they kept the hacking of the company of DuPont secret. Fear of the affect on the investors of the company in revealing the hacking or the breach was the reason behind the secrecy maintained by the company to the public. The seriousness of the issue of this cyber hacking forced the white house in engaging a senate task force for reporting and investigating in the security issues of this cyber world. The recent trend of the online attacks in targeting the renowned international companies reveals the cyber insecurity of the corporate world. In order to prevent the dangerous trend from persisting and even increasing the companies have to undertake own initiative in ensuring steps for the security of their own data served online. According to the Whitehouse, theft and piracy are engaging in the transfer of wealth that is the biggest in the planet history and the victim companies stands on the ultimate losing end. Another incident of an attack launched in the year 2009 that had the Chinese base had targeted the energy companies. The security firm of McAfee reported the attack named as â€Å"Night Dragon†. However the identity of the targeted company was not disclosed by the report published by McAfee. But the emails of the company of HBGary Federal had with it the lists of the name of the targeted companies. According to the lists the companies were Exxon Mobil, Royal Dutch Shell, General Electric, Marath on oil along with ConocoPhillips and BP. (Liebowitz, 2011) Operation Aurora even imposes a break in the network security of the bank, Morgan Stanley. A company of cyber security working with the corporate bank had their very sensitive email stolen which indicates the experience of the hacking of the ‘China based hackers’

Day in the ife of counselor, psychologist & social worker Essay

Day in the ife of counselor, psychologist & social worker - Essay Example The paper will also study the educational qualifications, licensure requirements, skills and techniques that professionals in these fields regularly incorporate into their practice. A counselor is a human service professional that assists people get more out of life by overcoming challenges and difficulty. A counselor is a trained and accredited professional who renders developmental, emotive and mental support to clients. Counselors build a healthy relationship with clients and formulate problem-solving approaches to resolve the problem facing a client. The counseling field is diverse with counselors specializing in rehabilitation, career assistance, mental health, or marriage (Price, 2015). Counselors can work privately, under the government, in academic circles or in medical facilities. A counselor has to fulfill a prerequisite for an Associate or Bachelor’s degree in liberal arts major. After completion of the Bachelor’s degree, the counselor pursues a Master’s degree in a counseling module. A counselor can undertake an advanced degree such as a doctorate in a specialty subject. A Bachelor’s degree is an essential requirement for basic counseling and life coaching. The Bachelor’s degree introduces the counselor to a wide range of counseling fields from which they can choose a field that suits their career objectives. Advanced counseling fields such as psychoanalysis require a doctorate or PhD qualification. A degree in psychology is a beneficial addition to the educational qualifications of a counselor (Gladding, 2012). Counselors will also undergo specialty training in the organizations that provide counseling services. Counseling training programs held in developing counseling skills and offers mentoring for more experienced counselors. Counselors undertake practicums that equip them with knowledge about treatment modalities (Price, 2015). During the training, the

Switched Networks :: essays research papers

Switched Networks   Ã‚  Ã‚  Ã‚  Ã‚   Networks are getting more and more popular, and because of this more people use them, which slows them down. Networks in the future will need to have enough bandwidth to support applications, like multimedia, witch require larger bandwidth. Switching will change the way networks are designed. These changes will maximize productivity.   Ã‚  Ã‚  Ã‚  Ã‚  Switching technology is increasing the efficiency and speed of networks. This technology is making current systems more powerful. Many networks are experiencing bandwidth shortages. There are several reasons for this including: an increase in traffic, because networks have so many users, Amount of data between client/server applications, and the inefficient traffic patterns of most networks.   Ã‚  Ã‚  Ã‚  Ã‚  Switching directs network traffic in a very efficient manner. It sends information directly from the port of origin directly to its destination port. Switching increases network performance, enhances flexibility and eases moves, add-ons and changes. One of the benefits of switching is that it maintains a direct line of communication between two ports, and maintains multiple simultaneous links between various ports. It reduces network traffic by reducing media sharing. This technology has some benefits over ethernet routed networks. First, a 10 Mbps or 100 Mbps shared media can be changed to 10 Mbps or 100 Mbps of dedicated bandwidth. Routers have many devices attached to their ports, sharing the bandwidth. Switches let you to connect either a shared segment of bandwidth (workgroup) or a dedicated one (server) to each port. Second, this can be done without changing any software or hardware already on the workstations Finally, a switch installation is less complex than a bridge/router configuration. A ethernet LAN runs at 10 Mbps. Stations attach through a hub or repeater. Every station can receive transmissions from all of the stations, but only in a half-duplex. This means that stations cannot send and receive data simultaneously. In a ethernet network only one packet can transmit at one time, this is what slows down networks. The bridge, the router and the switch, all attempt to reduce transmission time to increase performance. A two-port bridge splits a network into two physical segments and only lets a transmission cross if its destination is on the other side. It also will only move a packet to the other side if it is necessary. This reduces network traffic because traffic on one side stays local. Routers link multiple networks together. It maintains the flow of traffic and routes data to the network that it must go to.

Health and Safety Problems in Rio de Janeiro

There are many health and safety problems that people in Rio de Janeiro are currently facing today. Probably one of the main problems that Rio has is its large crime rate. Rio de Janeiro has been known for its high crime rate by the State Department for the past 25 years. Crime statistics continues to be critically high and rising levels of crimes in the city of Rio de Janeiro are indicative of organized crime units. They are dealing with categories of rape, theft, gangs, drug abuses and kidnapping.Many different kinds of robberies are held in the city, especially street robberies and even robbery in your vehicle during the night. It is even difficult for tourists to come visit Rio de Janeiro because of the high crimes rates. Many tourists have experienced or seen both robbery and fraud in the city. Some even experienced rape. On April 3rd , 2012 an American woman visiting Brazil with her boyfriend was raped and beaten by 3 men onboard a bus. There should be a stricter system of law r rather have the government pass a new law regarding the issues of these crimes.That would help the city of Rio to reduce the crimes happening there. Rio de Janeiro has been known for having many slums in the city, and these areas are called favelas. Rios favelas have been statistically the center of high crimes rates. Since the 1980s, nearly every Rio favela was controlled by violent drug gangs or criminal organizations. Rio de Janeiro has over 1,000 favelas. At one point, the favelas were the home of the most wanted man in the city of Rio de Janeiro.There were many drug gangs and many people walking in the streets armed with weapons, fearing neither the police nor the government. Innocent people living in the area were afraid of the gangs. There were also many robberies and rape in the slums. In order to take care of the crime problem in their slums they established what is known as the Favela Pacification Program (FPP) first introduced in November 2008. It recruited thousands of police to secure and watch over almost every part of Rio's favelas.They established permanent presence called Unidade de Policia Pacificadora (UPP). Police took care and arrested violent drug gangs and even had the most known gangs in the slums in their custody. Because of this they were able to reduce the crime rates drastically in Rio de Janeiro. Another result of the UPPS formation is the decline of homicide rates in the city. Since 2005, homicides in the state and city of Rio de Janeiro have declined over 50 percent in real numbers and in the homicide rate.The homicide rate in the ity of Rio de Janeiro has dropped dramatically from 42 homicides per 100,000 in 2005 to 24 homicides per 100,000 in 2012. Another health issue in Rio de Janeiro is the infant mortality rate. In Rio de Janeiro the rate varies greatly from region to region. In 2008, the citys overall average was 19 deaths for every 1,000 live births until 12 months old. Barra da TiJuca, a richer neighborhood in Rio reco rded 6 deaths per 1,000 live births while another town in Rio has a rate of 21 deaths per 1,000 births. This shows the difference between the rich and the poor areas of Rio.As for prenatal care for pregnant women in Rio, only 32% of women met the target of seven visits during pregnancy. The lack of prenatal care reflects the high percentage of infant mortality. To help with the issues of infant mortality rate, Rio should issue more health centers for women or people in need of health care, especially in the slums ot Rio. Not many people can attord medical care so it would help the people to have mini health centers around their neighborhood. Women would better be able to come for checkups during pregnancy.

Reasons Of Indoor Air Pollution - Free Essay Example

Sample details Pages: 3 Words: 1003 Downloads: 5 Date added: 2019/04/15 Category Ecology Essay Level High school Tags: Air Pollution Essay Pollution Essay Did you like this example? Air pollution is a big enough problem due to the pollution cars and factories put out, en indoors. as well as pollution humans cause. A problem that has been forming and growing for decades now, is the type of pollution that happens indoors. Humans and household appliances, are the source of the issue. The more implements that can be found in houses, the more pollution that be could be happening. But there are different kinds of air pollution. Cooking foods improperly or with more of an ingredient, example, cooking oil, can cause pollution in household air. Especially if grilling or frying said meals, this can be present. Using stoves or open fires as well can produce toxic fumes that mix with the air, which can be dangerous for human lungs and even animals. These run and feed off of chemical elements like kerosene, biomass, and coal. Even matter such animal manure or crop waste , they can burn off. 3 billion people use or prepare food using bad methods that increase the air being polluted. Don’t waste time! Our writers will create an original "Reasons Of Indoor Air Pollution" essay for you Create order Products that contain harmful chemicals like oven and dryer cleaners, floor polish, paint thinners, and grease, dust removers. Even pleasure products such as hairspray and art/craft supplies contain or are made up of complete chemicals. They can harm or even mean death if breathed, ingested, come into any physical contact, externally or internally. Although one human may react or respond more than one way, depending on their immune system or how their body may handle the reaction. Also can vary on how much of said chemicals they were exposed to or inhaled. Birth defects can occur in babies whose mother maye have had connection to these unsafe ingredients, like found in hairspray. Smoking tobacco yourself is bad enough, especially without having to breathe or inhale secondhand smoke from another person smoking tobacco. Smoking is both a danger to humans, but to the air that keeps us alive. Secondhand smoke is a well known issue that plays a huge part in air pollution itself, as it does indoor air pollution. Frequent and severe asthma attacks for peoples who have and can develop Asthma from secondhand smoke. Pollution from cigarettes is, 10 times greater than the pollution from diesel car exhaust. Lung cancer can not just happen in adults who have smoked, but who have never even picked up a cigarette in their life. Just breathing in the the smoke they have breathed,then your breathing it in for the second time, even more awful. Polishes and Varnishes such as furniture polish/varnish can be one of the main accounts and cause of indoor pollution. The chemicals is these products for cleaning and touching up furniture can be dangerous. Especially if too much is used and is allowed to rise and fester in the air. Face, eyes, and body, meaning keep them away from coming in contact with your face, eyes, or body. Volatile Organic Compound(VOC), stopped being manufactured since January 1st of 2010. Sales discontinued the following year, January 1st, 2011. Lead can be another #1 cause of the air and its pollution happening. It is a natural element of the earth that can be found. Major problem with using lead in manufacturing products for inside use, is there is no secure or safe amount of exposure to lead. Lead-related effects that come with being exposed to too much lead are irreversible, meaning the damage that could or may occur. Added to as much as gasoline, paints, water pipes, ceramic glazers, and even manure, in United States past history. We, the people of earth, have been, as early as the 1970s, to eliminate the use of lead in gasoline and paints, reducing the level of air pollution that may or has happened from those alone. Paints especially, because in houses in America, built before 1978, there is evidence of lead in older paints. But going back to today, if paint can be left unchanged by humans and just kept up and the condition t should be, makes lead in paints as hazardous to our health and well being. It is when paint o n houses and barns, when the coats of paint are not repainted for while, as in years, is when it becomes an issue of health. Left chipped, declining, an fading, is when the paint on the walls, roof, and floors, dust comes of this condition. This dust, chips, or even particles that are floating, mixing in with the air, is when you can inhale it and can become a matter of life or death. Especially if there is a huge quantity of it just lying around, molding and deteriorating. Asbestos used in the building of houses, definitely one of the number one killers of fresh, clean, pure air. The name Asbestos is the name for fibrous minerals, that are common in nature. Before the awareness of the damage Asbestos can do, is was produced all around the U.S. in supplies for the building of houses common products for the average consumer. Products or building materials containing Asbestos are- insulation, fireproofing, acoustical materials and floor tiles. Research, coming straight from scientists who do studies such as this, say the fibers that are asbestos normally cause problems with breathing and diseases such as cancer. Since these fibers can become particles in the air, they can remain in the for a long time, making being around anything involving Asbestos, dangerous to ones health. Especially if these fibers get trapped in your lungs from inhaling the air that is full of these particles. Asbestos causes diseases such as Lung Cancer and Mesothelioma, a deadly ca ncer of or surrounding thin linings around your lungs and organs. The following reasons and causes for pollution of air indoors is why you always be sure of what you bring into your house and out of your house, or anywhere you go that is indoors. Also, to know when your house was built, and if it was built before they stopped the use of Asbestos for building and the insulation.

Investor Sentiments Role in Deciding Market Returns Free Essay Example, 1500 words

The overall question of exploring and understanding as to whether the investor sentiments actually result in an impact on the stock prices has been decided. The renewed focus is on measuring the impact of investor sentiments and how it actually translates into the price and return changes in assets. Some of the variables or the psychological biases which are studied include overconfidence, representativeness as well as the conservatism. This also includes how the investors actually underreact or overreact to the past returns and the stock fundamentals. ( Barberis, N.There is an underlying assumption that the investors act rationally and every decision is actually driven by how investors actually rationalize. This underlying belief and assumption has driven much of the theory in finance and suggests that since investors are rational in their actions, therefore, all the assets are showing their intrinsic value. This assumption also suggests that the information is readily accepted by the investors and it reflects into the overall prices being experienced by the market. The arbitrage principle underlying the traditional finance theory also suggests that any price deviations will be corrected by the market participants in order to restore the equilibrium within the market. We will write a custom essay sample on Investor Sentiments Role in Deciding Market Returns or any topic specifically for you Only $17.96 $11.86/page